Joomla! 1.5 SEO电子书

Joomla! 1.5 SEO

Table of Contents

Joomla! 1.5 SEO

Credits

About the Author

About the Reviewers

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. Developing your SEO and Keyword Strategy

Setting up your SEO strategy

Solving basic Joomla! 1.5 SEO problems

Global configuration meta tag settings

PDF, Print, and E-mail icons

Meta generator tag

Why do you need to do keyword research?

How to do basic keyword research

The tools of the trade

Free tools

Google's Adwords

Wordtracker

SEO Book Keyword Tool

Commercial tools

Keyword Elite

iBusinessPromoter

KeywordDiscovery and SEO toolkit

Choosing the right key words

Building your keyword list

Setting up your baseline statistics

Summary

2. Optimizing Site Structure

Optimizing your site structure for SEO

Using sections and categories to create structure

Sections and categories

Grouping related topics together

Putting your keywords to work

Create a better-optimized structure with keywords

How will a better structure affect your rankings

Improving your site's usability for users and search engines

Showing your site structure at a glance

Small and fast improvements for usability

Placing uncategorized articles

Improve your menu structure for SEO

Create a better structure with menus

Restructuring your menu items

How to use separators and submenus for SEO

Why a sitemap component is essential for search engines

Why you should use a sitemap.xml file

Installing and configuring a sitemap component

Installing and using Xmap sitemap component

Configuring Xmap

Other preference options

Adding menus to the sitemap

Linking to the sitemap

XML sitemaps for search engines

Submitting your sitemap to search engines

Verifying your site with Google

Uploading and verification

Your sitemap.xml in Google

Verifying your site with Yahoo!

Verifying your site with Bing

Your sitemap.xml in Bing

Using the robots.txt file to guide Search Engine Robots

Putting the robots to work

Improving the Joomla! robots.txt file

The Joomla! robots.txt file

Putting the sitemap link in robots.txt

Search engine webmaster tools

Summary

3. Improve Joomla! SEO with the Joomlatwork SEF Patch

Downloading and installing the Joomlatwork patch

Getting hold of the patch

Installing the patch

Make your titles more keyword rich

Create keyword-rich HTML titles for menus

Create keyword-rich HTML titles for pages

How to use the new Joomlatwork fields

Making better use of the HTML title

Improve your pages' metadata

Why does metadata matter? How does Google use it?

Using the description tag effectively

Using the keywords tag effectively

How to avoid duplicate meta tag descriptions and keywords

Control how search engines index your site

Control all search engines with the Robots meta tag

Google settings

Upgrade, uninstall, or modify the patch

Some other changes from the patch

Generator Meta name

Copyright

The Joomlatwork SEF component

Summary

4. How to Write Keyword-rich Articles

Importance of writing with keywords

Choosing your keywords

Choosing the topics to write about

Finding the keywords to target

How do Google and Yahoo! show your keywords

Writing with keywords in mind

Putting structure into your pages

Getting the best placements for your keywords

Optimizing your articles

Start writing naturally

How to write better titles

Getting more keywords into your title

Making sure you stay focused

Keyword density—what is it and why bother?

Using headlines in the best way

How to make your articles scanable

Getting keywords into headers and paragraphs

Using the metadata fields to your advantage

Writing good meta tag descriptions

How to use the Keywords field

Putting it all together

Summary

5. Joomla! Blogging and RSS Feeds

How is blogging good for SEO?

Creating fresh content

Google and blog indexing

Setting up Joomla! as a blog

How to structure your blog section

Choosing your blog categories

Stay focused and limit yourself

Creating a blog menu

Why use a Full Text instead of Intro Text feed

Separator and blog categories

Commenting anyone?

Why comments are important

Interaction with your visitors

Installation and configuration of the Disqus plugin

Setting up your commenting service on Disqus

Limitations of Disqus

Putting your RSS Feeds to work

Using Google's FeedBurner for SEO

Choosing your FeedBurner options for optimal results

Replacing your RSS Feed with the FeedBurner feed

How to claim your blog on Technorati

Using separate blog components

MyBlog—a commercial blogging component

Summary

6. Create Search Engine Friendly URLs with sh404SEF

What are the best SEF URLs?

Available choices for SEF components

Why you should choose sh404SEF

How to get hold of sh404SEF

Installation and basic configuration

Looking for the optimal basic configuration options

Setting up the plugin

How about the 404 page

Looking at advanced configuration settings

Taking care of extended basics

How to optimize your plugins

Extra components, SEF, and other plugins

Language setting and SEF

Getting advanced, are you?

Cache management

Advanced component configuration

By component settings

Using the best Meta/SEO option settings

Security 404, and advanced

How to change your Home page Meta settings

Putting meta tags on Non-SEF components

Taking it one step further—special URLs

Solving and preventing possible problems

Summary

7. The Importance of Good SEO Joomla! Templates

Finding the right template for your site

What to look for in SEO templates

Why validation matters

Why you should look at code positioning

Leave your tables behind

Choosing between free and commercial templates

Another problem with free templates

Why go for commercial templates?

What does usability have to do with SEO

How to make your site sticky

Headlines and typography

Going for fixed or fluid?

Display font changes for bigger or smaller text

Why use fast templates

Summary

8. Why Speed is Important in SEO

Finding your slowdowns

Using OctaGate for insight

YSlow is what you need

Using the cache function of Joomla!

Set the caching for your modules

Optimize your server settings

Caching outside Joomla!

Optimizing CSS and Javascript

Looking at drawbacks and warnings

Optimizing your CSS files

Combining CSS files

Doing easy file path optimization

Looking for errors in log files

Improving your images

Resizing your images

Using the right program for the job

Naming your files with keywords in mind

Using the on page size parameters

Using Caption, Alt, and Title

Summary

9. Tracking and Tracing to Improve Your Web Site

Looking at your options

Using your own separate AWStats

Getting your statistics for free

The Alexa web site information

Getting free site analysis from StatCounter and Google Analytics

Looking at your StatCounter stats

Don't count your own visits

Looking at StatCounter information and graphs

How to analyze Google Analytics

Filtering out your static IP address visits

Excluding your visits from a IP dynamic address

Getting the big picture of traffic

Visitors overview

What to look for by numbers

Learning more of you traffic sources

Reading more about your Keywords

Don't see a keyword pattern

Structure and content analysis

Site Overlay

How to select a different time span

Joomla! statistics

Summary

10. How to get Incoming Links

Do you want to use paid incoming links?

Helping people helps you with link building

Commenting done the right way

Finding places to comment

Looking back at Alexa

Creating your own linking empire

Google Sites

Blogger

Squidoo

HubPages

WordPress

Blogging on WordPress and your ranking

Digging deeper into WORDPRESS.COM blogs

Using free blogging services

How to minimize your blog writing time

Using your best content for link building

Writing articles for links

Learning how to ask for a link

Knowing what to include in your link request

Summary

A. A Joomla! Case Study in SEO

Choosing the niche

Picking a domain name

Setting up the Joomla! 1.5 base installation

Installing the SEF patch and sh404SEF component

Installing a good Joomla! SEO template

Naming the sections and categories

Building the menus

The main menu

Using images in blog layout

Installing and configuring a sitemap

Writing the content

Using 404 to guide visitors

Using the HTML title and meta tags

Fast and furious, or slow going

Using Google Webmaster tools

Set your preferred URL

Google's help on meta tag errors

Analyze results, rinse, and repeat.

Rounding it all up

B. Joomla! robots.txt and .htaccess

Making sense of robots.txt

Setting your rules for robots

Standard Joomla! robots.txt

Improving the standard for image searchers

A complete example

Learn to love your .htaccess file

The basics

The good and the bad

Solving the most common problems

Some common problems

.htaccess extras

Final thoughts on 301 redirects

Redirection to a new domain

Working examples for your site

Standard Joomla! .htaccess

FollowSymLinks set Off

FollowSymLinks set Off RewriteBase On

Basic sh404SEF SEF basic .htaccess standard

Index