全球化背景下的外国语言文学研究丛书:商务英语文体研究电子书

书名页

总序

Contents

前言

Preface

Chapter 1 Introduction

1.1 The Development of Western Stylistics

1.1.1 Formalistic Stylistics

1.1.2 Functional Stylistics

1.1.3 Cognitive Stylistics

1.1.4 Pragmatic Stylistics

1.1.5 Discourse Stylistics

1.1.6 Linguistic Stylistics

1.1.7 Literary Linguistics

1.1.8 Social Historical and Social Cultural Stylistics

1.2 Main Concepts Relating to Modern Stylistics

1.2.1 Stylistics

1.2.2 Language

1.2.3 Aspects of the Speech Events

1.2.4 Language Varieties and Functions

1.2.5 Difference between Discourse and Text

1.2.6 Register

1.2.7 Genre

1.2.8 Style

1.2.9 Functional Style

1.2.10 The Representative Form of Stylistic Features

Chapter 2 Functional Stylistic Approach to Business English

2.1 Contextual Analysis of Business English

2.2 Semantic Analysis of Business English

2.2.1 Generic Structure

2.2.2 Cohesion

2.2.3 A Case Study of the Cohesive Ties in a Business Public Relation Letter

2.3 Lexicogrammatical Analysis of Business English

2.3.1 Thematic Structure

2.3.2 Mood Structure

2.3.3 Modality

2.3.4 Transitivity Structure

Chapter 3 Pragmatic Stylistic Approach to Business English

3.1 Politeness Principles Applied to Business English

3.1.1 Leech's Politeness Principle

3.1.2 Brown and Levinson's Face-Saving Theory

3.1.3 Politeness Principles Revealed in English Business Correspondence

3.1.4 Politeness Strategies Applied to English Business Negotiation

3.2 Speech Act Theory Applied to Business Correspondence

3.2.1 Notion of Speech Act Theory

3.2.2 Performatives

3.2.3 Locutions,Perlocutions and Illocutions

3.2.4 Indirect Speech Acts

3.2.5 The Relations between Sentence Types and Illocutionary Acts

3.2.6 The Stylistic Colors of Speech Act

3.2.7 Speech Act and Text

3.2.8 A Case Study of the Speech Acts Represented in International Business Correspondence

3.3 Cooperative Theories Applied to Business English

3.3.1 Conversational Implicature

3.3.2 Cooperative Principle

3.3.3 Application of the Cooperative Principle to Business Correspondence

Chapter 4 Cognitive Stylistic Approach to Business English

4.1 Definition of Conceptual Metaphor

4.1.1 The Cross-Domain Mapping

4.1.2 The Experiential Hypothesis

4.2 Classification of Conceptual Metaphor

4.2.1 Orientational Metaphor

4.2.2 Ontological Metaphor

4.2.3 Structural Metaphor

4.3 CulturalInfluences on Metaphor

4.4 Study of Metaphors in Economic Discourse

4.4.1 Economists' Views

4.4.2 Applied Linguists' Views

4.5 A Case Study of Organism Metaphor in English Business Discourse

4.5.1 Economy-as-Person Metaphors

4.5.2 Economy-as-Animal Metaphors

4.5.3 Economy-as-Plant Metaphors

4.5.4 Summary

Chapter 5 Critical Discou rse Analytical Approach to Business English

5.1 Different Definitions of Critical Discou rse Analysis(CDA)

5.2 Discourse ＆ Ideology

5.3 Eight Key Principles of CDA

5.4 Fairclough's Three-Dimensional Model

5.5 A Case Study of the"Prominent"and"Concealing"Functions of Conceptual Metaphor in Advertisements

5.5.1 Metaphors in Advertisements

5.5.2 Conceptual Metaphors from the Perspective of CDA

5.6 A Case Study of the Gender Roles Revealed in the Transitivity Choice of a Commodity Advertisement

5.6.1 Gender

5.6.2 Androgyny

5.6.3 Transitivity Choice

5.6.4 Analysis of the Data

Chapter 6 Ecocritical Discourse Analytical Approach to Business English

6.1 Deep Ecology

6.1.1 Two Norms

6.1.2 Eight Principles

6.2 Attitude System

6.2.1 Affect

6.2.2 Judgment

6.2.3 Appreciation

6.3 A Case Study of the Deep Ecological Consciousness Encoded in English Eco-hotel Profiles

6.3.1 Description of Linguistic Features in Terms of Transitivity and Attitude

6.3.2 Interpretation of the Deep Ecological Consciousness

6.3.3 Explanation of the Social Contexts

6.3.4 Summary

References

Appendix