Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.

作者简介：
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Introduction
Part Ⅰ: Getting Started with Web Analytics
Chapter 1: Understanding Web Analytics
Chapter 2: Steering Clear of Common Terminology Confusion
Chapter 3: Getting Your Hands Dirty with Web Data
Part Ⅱ: Choosing the Right Web Analytics Solution
Chapter 4: Web Analytics Tools You Can Use
Chapter 5: Investing in Web Analytics Tools
Chapter 6: Discovering Niche Solutions
Part Ⅲ: Searching for Statistical Treasure
Chapter 7: Taking Out the Trash
Chapter 8: Reviewing Site Referrers
Chapter 9: Getting to Know Your Visitors
Chapter 10: Identifying Your Most Important Pages
Chapter 11: Key Performance Indicators Insights
Part Ⅳ: Knowledge Is Power — Making Analytics Work for You
Chapter 12: Sifting through Search Data
Chapter 13: Increasing Web Site Visibility
Chapter 14: Revisiting Your Online Advertising Strategy
Chapter 15: Chronicling Your Web Analytics History
Chapter 16: Fine-Tuning Your Web Site
Part Ⅴ: The Part of Tens
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls
Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business
Chapter 19: Ten Web Analytics Best Practices
Appendix: Web Analytics Glossary
Index