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The Power of Business en Espanol电子书

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6人正在读 | 0人评论 9.8

作       者:Cancela, Jose

出  版  社:HarperCollins e-books

出版时间:2009-10-01

字       数:22.5万

所属分类: 进口书 > 外文原版书 > 经管/金融

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In The Power of Business en Espaol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting yet often confusing Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Espaol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espaol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.
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Cover

Title Page

Contents

Introduction

Chapter 01

Chapter 02

Chapter 03

Chapter 04

Chapter 05

Chapter 06

Chapter 07

Conclusion

Could Not Have Done This Without Them

Bibliography

About The Author

Credits

Copyright

About the Publisher

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